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2024 Chevy Colorado: Off-Road Marvel in Conyers, GA

The 2024 Chevy Colorado stands out with its robust performance and readiness for any adventure, thanks to its formidable off-road capabilities and resilience. It has an optional TurboMax™ engine that works harmoniously with an upgraded 8-speed transmission, ensuring a powerful and smooth driving experience.


The 2024 Chevy Colorado emerges as a standout in the midsize truck market, capturing the prestigious titles of the 2024 Edmunds Top Rated Truck and the 2024 MotorTrend Truck of the Year®. Its exceptional blend of driving dynamics, technology, comfort, and value, alongside innovative storage solutions, sets it apart from the competition. With a focus on both off-road capability and everyday livability, the Colorado offers a broad lineup designed to meet diverse needs.

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What's New for 2024?

Chevrolet introduces the eagerly awaited Colorado ZR2 Bison in 2024, following the successful launch of its next-generation mid-size pickup. The Bison variant, designed for enhanced off-road capability, features 35-inch Goodyear Wrangler Territory Mud Terrain tires and receives aftermarket backing from American Expedition Vehicles (AEV). To accommodate the segment-leading tire size, Chevrolet expanded the wheel arches and widened the ZR2 Bison’s track


The 2024 Chevrolet Colorado has again set the benchmark in the mid-size truck category, earning the Editors’ Choice award for its versatility and performance. Engineered for both the daily commute and the untamed outdoors, the Colorado’s design and equipment range caters to the adventurous spirit with ease. At the heart of every Colorado model lies a turbocharged 2.7-liter inline-four engine coupled with an eight-speed automatic transmission. The base models, WT and LT, are equipped with a 237-horsepower version of this engine, while the higher trims, including the ZR2, focused on off-road prowess, boast a more robust 310 horsepower. Each Colorado features a four-door cab and a five-foot bed, with rear- or four-wheel drive options across the trim levels. Despite stiff competition from the Ford Ranger and Toyota Tacoma, its impressive towing capacity of up to 7700 pounds means the Colorado can effortlessly transport campers, boats, and more.

Key Highlights and Specificifations

  • Starting MSRP: $29,500
  • Available Camera Views: 10
  • Class-Leading Available Tie-Downs: 17
  • Unsurpassed Max Available Towing: 7,700 lbs.

Performance Features

The 2024 Colorado is engineered for power and performance, featuring an available TurboMax™ engine paired with an enhanced 8-speed transmission. This combination delivers robust off-road capability and durability.

  • TurboMax™ Engine: Available
  • Enhanced 8-Speed Transmission
  • Max Torque: 430 lb.-ft
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Drive Modes

The Colorado adapts to various driving conditions with up to five selectable drive modes:

  • Off-Road: Enhances traction on loose surfaces
  • Terrain: Ideal for steep hills and obstacles
  • Baja: Optimizes performance over sandy terrain (exclusive to ZR2)
  • Tow/Haul: Tailored for towing or hauling heavy loads
  • Normal: Standard mode for everyday driving

Technology and Interior for Adventure

The latest generation of the Colorado has significantly improved its interior design. It features a new center console, repositioned shifter, and more conveniently placed cupholders. Despite a slight reduction in headroom, the cabin maintains comfortable legroom and shoulder space. ZR2 models include a unique tailgate storage box, enhancing utility and security. The Colorado is equipped with advanced technology to keep you connected and in control:

  • 11.3-inch Diagonal Center Touch-Screen
  • Available Wireless Charging
  • 10 Available Camera Views
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2024 Colorado Models and Pricing

– ZR2: Starting at $46,800; 2.7L TurboMax engine, 17-inch wheels, and advanced off-road capabilities.

– Z71: Starting at $40,200; 2.7L TurboMax engine and 18-inch wheels with all-terrain tires.

– Trail Boss: Starting at $37,300; 2.7L TurboMax engine and 18-inch wheels with all-terrain tires.

– LT: Starting at $31,900; 2.7L Turbo engine and 17-inch wheels with all-season tires.

– WT: Starting at $29,500; 2.7L Turbo engine and 17-inch wheels with all-season tires.

ZR2 Bison: A Closer Look

The All-New 2024 Colorado ZR2 Bison, created in collaboration with American Expedition Vehicles (AEV), excels in off-road performance, offering:

  • 35-inch OD MT Tires: Largest in their class
  • 12.2-inch Ground Clearance: Best-in-class
  • 5 Boron Steel Skid Plates: Best-in-class underbody protection

ZR2 Bison: Introduction

The 2024 Chevy Colorado stands as a testament to Chevrolet’s commitment to excellence, offering a truck that excels in every category important to truck buyers. The introduction of the 2024 Colorado ZR2 Bison, a product of a partnership with American Expedition Vehicles (AEV), marks a significant achievement in the truck’s design and functionality. This model leads its class in critical areas, such as ground clearance, breakover angle, and underbody protection. Additionally, it incorporates innovative front and rear jounce control dampers, rigorously tested by desert racer Chad Hall on his Colorado ZR2 in the demanding Best in the Desert series. This enhancement propels the ZR2 Bison to the forefront as the most capable off-road midsize truck available.


The Colorado’s versatility is further amplified when equipped with up to five selectable drive modes, allowing drivers to tailor the truck’s performance to the demands of the road with a simple dial turn:

  • Off-Road Mode: Enhances grip on challenging terrains such as grass, mud, gravel, or snow, providing superior traction where needed most.
  • Terrain Mode: Ideal for navigating steep inclines or overcoming obstacles, with the added benefit of automatic braking for better control during ascents.
  • Baja Mode: Exclusive to the ZR2 variant, this setting fine-tunes the truck’s power output, stability, and traction control for optimal performance on sandy landscapes.
  • Tow/Haul Mode: Specifically designed to improve the truck’s towing and hauling capabilities, ensuring a reliable performance under load.
  • Normal Mode: The standard setting that optimizes the Colorado’s performance for daily driving conditions, ensuring a balanced and efficient ride.


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Towing Capacity and Fuel Economy

Leading its class, the Colorado boasts a maximum towing capacity of 7700 pounds, with the base engine’s capacity at 3500 pounds. The Z71 and Trail Boss models can match the maximum towing capacity, surpassing competitors like the Jeep Gladiator and Toyota Tacoma, although the ZR2’s capacity is slightly lower at 6000 pounds.


The Colorado’s fuel efficiency is most notable in rear-wheel-drive configurations, achieving 20 mpg in the city and 25 mpg on the highway. Four-wheel-drive models decrease slightly, and the ZR2 off-road variant further reduces to 17 mpg city and 19 mpg highway.

Performance and Warranty

The Colorado’s performance is powered across all models by the turbocharged 2.7-liter inline-four engine, with power output varying by trim. The Z71, Trail Boss, and ZR2 trims utilize the 310 horsepower variant, offering superior power and torque compared to competitors’ V-6 engines. This engine, shared with the full-size Silverado 1500, propels the ZR2 from 0 to 60 mph in just 7.1 seconds. The Colorado maintains an independent front suspension and a solid rear axle with leaf springs, with the ZR2 featuring advanced Multimatic DSSV dampers for unparalleled off-road capability. Chevrolet offers competitive warranty coverage for the Colorado, ensuring peace of mind for owners. Although Toyota may offer superior complimentary maintenance, General Motors distinguishes itself by providing the first maintenance visit at no cost.

– The limited warranty covers three years or 36,000 miles

– The powertrain warranty extends for five years or 60,000 miles

– Complimentary maintenance for the first visit is included

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Infotainment and Connectivity

Standard across all Colorado models is an 11.3-inch infotainment touchscreen, complemented by wireless charging and USB ports. The truck also offers Google Built-In as a subscription service, integrating navigation, music, and personalized vehicle functions through a Google account and standard wireless Android Auto and Apple CarPlay.

The 2024 Chevy Colorado continues to define the mid-size truck segment, offering a blend of power, functionality, and technology that caters to both work and play. The 2024 Chevy Colorado has an extensive array of driver-assistance technologies as part of the comprehensive Chevy Safety Assist package. This package includes fundamental features like forward collision warning and incorporates more sophisticated technologies such as lane-keeping assist. The primary safety features expected to be standard are:

– Standard forward-collision warning with automated emergency braking

– Standard lane-departure warning with lane-keeping assist

– Optional adaptive cruise control

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